A clear POV is not a nice-to-have. It’s not a branding exercise. It’s the difference between getting hired, getting invited, getting funded—or getting overlooked. A real POV doesn’t start with what you want to say. It starts with what your audience is solving for—and what insight only you can bring to that equation. If it doesn’t move a decision-maker closer to clarity or action, it’s not a POV. It’s commentary.